Competitive advantage is what makes a customer choose your business over another one.
Competitive advantages are attributed to a variety of factors including branding, the quality of product offerings, intellectual property, and customer service.
Ways To Differentiate From Competitors
Differentiating from competitors is crucial for businesses to stand out and attract customers.
Here are several ways to differentiate your business from competitors:
Unique Value Proposition (UVP): Develop a clear and compelling UVP that communicates what makes your product or service special and why it's better than the competition.
Superior Quality: Focus on delivering higher quality products or services compared to your competitors. Quality can be a significant differentiator.
Innovation: Continuously innovate and stay ahead in terms of technology, features, or design to offer something new and exciting to your customers.
Exceptional Customer Service: Provide outstanding customer service, go the extra mile to solve problems, and create a positive customer experience.
Pricing Strategy: Differentiate through pricing by offering competitive prices, premium pricing for added value, or budget-friendly options for cost-conscious customers.
Niche Market: Target a specific niche or segment of the market that is underserved or overlooked by competitors.
Branding and Image: Develop a strong brand identity that resonates with your target audience and reflects your unique qualities.
Sustainability: Showcase your commitment to environmental and social responsibility, which can resonate with consumers who value sustainability.
Marketing and Storytelling: Tell a compelling brand story that connects emotionally with customers and highlights what sets you apart.
Partnerships and Alliances: Form strategic partnerships or alliances that can add value to your offerings and set you apart from competitors.
Convenience: Make it more convenient for customers to do business with you through user-friendly websites, easy ordering processes, and fast delivery.
Reviews and Testimonials: Showcase positive reviews and testimonials from satisfied customers to build trust and credibility.
Competitive Advantage: Do you need to update your old posts?
Are your old blog posts gathering dust in the depths of your website? Do you ever wonder if it's worth the effort to update them? Well, I have some news for you: updating your old posts can have a significant impact on your website's performance and SEO. So, before you dismiss those neglected articles, let me share with you why updating them is essential.
While it may seem tempting to focus solely on creating new content, neglecting your old posts can be a missed opportunity. Updating your old posts allows you to improve their quality, relevance, and accuracy. Plus, search engines love fresh content, and by updating your old posts, you can boost their visibility and attract more organic traffic to your website.
Why is it important to update old blog posts?
1. First reason: It is faster to correct a post than to write a new one (blog boost traffic).
2. Second reason: To provide a "good" quality of content, means to provide updated information to your readers/customers.
3. Third reason: Improves the Freshness of Your Content
3.1 Add new photos and/or links to the article, which will give the article a new "look" or a fresh view.
3.2 New content for web page,
4. Keeps Your SEO Up to Date (better SEO / blog for SEO purposes). By freshening up your content, you can boost your search engine optimization (SEO), increase your click-through rate, and possibly even see an increase in subscribers and customers.
5. Get more backlinks. No external site wants to link to outdated content
6. It is a great competitive advantage for the business.
Let's see what are the professionals and gurus saying about this issue:
Neil Patel said "is important because, in Google's algorithm, you're more likely to rank higher if more people click on your content from the search engine results page. So updating your content will make it more appealing, and that appeal will tell Google it's a better resource than should rank higher".
Problogger said "If you’ve been blogging for a year or more, you might feel like you’re running out of ideas. There are plenty of great posts in your archive, but you’ve covered so many good topics already. How to Republish Old Blog Posts – and Why You’ll Want to".
Adagemagazine and website published the following " WHY YOU NEED TO UPDATE YOUR OLD BLOG POSTS (AND 4 TIPS TO GET YOU STARTED), " According to an Adobe study, 38% of users stop engaging with unattractive content. Imagine a reader landed on an old blog post of yours, and instead of being unimpressed and abandoning your website, they’d be met with updated content that accurately represents your expertise.
Updating your old blog posts will breathe new life back into them. Not only will you be able to turn those posts into something you can be proud of today, but updating your old posts has several other benefits as well.
Databox published "Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic"
Consolidate mid-performing content.
Add the current year to your heading tag.
Update meta tags for keywords with a low CTR.
Answer “people also ask” questions.
Improve your search intent match.
Add internal links to recent content.
Link to new research studies.
Best practices for updating outdated blog posts:
Run a Content Audit to Find the Posts That Fit Into One of the Buckets Above.
Edit the Article Copy.
Update the Title, But DON'T Change the URL.
Choose a More Relevant Call to Action.
Save Your Changes, Then Unpublish the Article.