Infographics are visual representations of information and data.
They help break down information and data that would otherwise have been difficult to digest. Infographics are great tools for marketing because most people tend to remember what they saw more than what they read. You should consider using them as a content marketing strategy as their benefits cannot be underestimated.
So, why are infographics so popular?
1. Infographics are attractive
In order for you to get the chance to market your content, you must first attract your audience. Infographics are visual presentations. For that reason, they are—or at least should be—very compelling to look at. The text, color, and images combined together make infographics instantly appealing to the audience.
2. Infographics are easily scan-able
There is so much information on the Internet from which people have to choose. Internet users are therefore forced to scan and skim content just to find something they want. The brain can only accommodate so much after all.
Because of the way infographics are presented, they are easy to scan. Considering that visual information makes up 90% of what people absorb in their brains, you cannot afford to ignore infographics. By taking advantage of the optic nerves of your target audience, you will be able to make your marketing content more memorable to them.
3. Infographics are easily shareable
Very few Internet users would want to read a huge block of data. Who has the time to do that anyway? Infographics are different though. They are visual and very attractive. For that reason, the facts that you present in an infographic are very easy to share. This makes the possibility of them becoming viral very high. When that happens, your get enhanced brand visibility.
4. Infographics Increase Traffic
Infographics are very portable. You can embed a special code when publishing your infographics. An automatic link will then be generated to link to your site after your work is shared. This will help increase traffic as your infographics go viral. Higher traffic will eventually translate to more leads and increased sales.
5. Infographics can enhance your brand awareness
Since human beings are visual creatures, they are more likely to be attracted to visual presentations of data. Infographics therefore present an excellent tool for enhancing your brand’s reputation.
All you have to do is insert your brand's logo within the infographic and it will be seen along with all the information you present to your target audience. Your brand will become mor memorable, and in the end, that this can affect the buying decisions of your potential clients.
6. Infographics are searchable
Most people prefer searching for infographics regarding the topic in which they are interested, and search engines prioritize them when churning out results. Therefore, if you make use of infographics to market your content, your website is more likely to appear within the first pages of search engine results. This in turn can help raise your overall brand profile and reputation online.
7. Infographics show your expertise
If infographics were easy to create, then everyone would make them. It takes expert knowledge on a certain subject to create them. When you create infographics, you come across as an expert in your chosen niche. When your audience considers you a trustworthy source of information, this will help raise your brand profile.