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  • Writer's pictureDany Goldraij

Marketing Mistakes: 5 Tactics You Should Never Use and Why

arrogant tactics

Are you tired of wasting your time and money on marketing tactics that don't work? Have you ever wondered why some businesses succeed while others fail miserably in their marketing efforts? Well, you're not alone. In the world of marketing, there are certain tactics that should never be used, and I'm here to tell you why.

Marketing is all about connecting with your target audience and persuading them to take action. But sometimes, businesses make crucial mistakes that not only fail to engage their audience but also damage their brand reputation. In this article, we will explore five common marketing tactics that you should never use and the reasons behind their ineffectiveness.

By understanding these mistakes and avoiding them in your own marketing strategies, you can save yourself from wasting time, money, and effort, and instead focus on tactics that will truly drive results and help your business thrive. So, let's dive in and uncover the marketing pitfalls you should steer clear of.

Today any business owner understands the importance of having a strong presence. Making your business available to your potential customers is the first and foremost task for your marketing team.

The Do-Not List: 5 Marketing Mistakes You Should Never Make

Sell solutions, not products

Customers know that they have any kind of problems that they want someone to solve. Customers want to hear about how you are going to solve their problem, not about the services you provide, or who is using your product/solutions.

arrogant tactics - solutions

Forget Your Product: Start Selling 'Solutions' Instead ”Selling a solution requires that companies fundamentally change how they do business: Instead of pushing products, they must create genuine connections with other people. The solution-selling methodology requires lasting relationships with clients in which the goal is always to find new ways to help”

Talking about yourself

Getting to know your prospects and clients is important. You want to have a good relationship with them. They also want to learn about you. But this doesn’t mean you should spend the bulk of your time tooting your own horn.

Potential customers don’t care about you, your products, or your services. Customers or potential customers like to ask questions, they are ready to listen. They want to know how YOU SOLVE their problem or what they care about is how you can help them.

arrogant tactics - tell about yourself

Potential customers don’t care about you, your products, or your services. Customers or potential customers like to ask questions, they are ready to listen. They want to know how YOU SOLVE their problem or what they care about is how you can help them.

Your customers don’t care about your product. Don’t worry, they don’t care about your competitor’s products either. Your customers don’t care about any products. Thankfully, your customers do care about something, which is why they buy your product.

Our product has these features…

Listing product features is not an effective strategy to capture the attention of a prospect. It bores them. Hoping a client will find a feature they need is grasping at straws.

Better use of your time would be to do your research, understand what your customers’ needs are, and cater your pitch to address those needs.

  • Successful products have features that give customers the benefits they need. When you get it right, your product is likely to be a hit!

  • Come up with features that meet customer needs

Focusing on the product over the customer

Really nobody care, about which processor or the material or the colors the products were. When you present your products, present the benefits of the products, not their features.

arrogant tactics - we build relationships

Customer focus means putting your customers' needs first. Customer-focused businesses foster a company culture dedicated to enhancing customer satisfaction and building strong customer relationships.

According to the Zendesk Customer Experience, Customer focus is the foundation for customer loyalty because it's your promise to your customers that you’ll put them first.

74 percent of customers feel loyal to a particular company, with 52 percent reporting that they go out of their way to buy from their favorite brands

Not monitoring your success

It’s important to monitor your success with each respective channel, it is important to ask questions, such as, how they heard about your business. For example, I am not doing “cold calls” anymore, because I found that it is a waste of time and the calls are an “excellent way” to anger customers and annoy them.

arrogant tactics - not monitoring

Monitoring your initiative can help you weigh your actions against the results to see if you are meeting the goals of the community and your initiative. In a sense, monitoring data helps you understand how well the initiative is functioning. That is, monitoring can help pinpoint where the actions of the initiative are not producing the desired effects.

Additionally, the monitoring system can help you:

  • A better understanding of the initiative

  • Make decisions concerning the programming of the initiative

  • Promote awareness of accomplishments

  • Recruit support

  • Secure funding

Being over-aggressive

Sometimes you will have to take “no” for an answer. Avoid being over-aggressive or laying it on too thick when trying to establish a relationship with your clients.

arrogant tactics - over aggressive

While aggression can be good for business, it’s not always the best option when dealing with people – whether they’re customers or coworkers. If things don’t go well and someone becomes hostile, this is a sign that you might need to switch up your approach. It’s possible you won’t get what you want if the person feels taken advantage of by being aggressively pushed into something they didn’t agree on

It’s company policy

How many times do your people say, “It’s against company policy” to avoid doing a little extra work to devise the right solution for the customer or to fix an internal problem?

No one wants to hear a sales rep say this, especially when you have a problem you are trying to solve. They (customers) care about getting good service.

There is a better way to handle the nonstandard request that, when done correctly, can lead to a win-win. Every good organization has varying degrees of flexibility when some rule just doesn’t fit the circumstances or has evolved into irrelevancy.

It will cost between….

If you give a client a price range rather than a specific price, you know what is going to happen. They are going to want your product or service for a lower price.

The price you charge for your product or service is one of the most important business decisions you make.

Setting a price that is too high or too low will - at best - limit your business growth. At worst, it could cause serious problems for your sales and cash flow.

If you're starting a business, carefully consider your pricing strategy before you start. Established businesses can improve their profitability through regular pricing reviews.

Follow these good tactics

arrogant tactics -find solutions

Set Goals:

Set your goals and make them happen

  • Put your focus on one or two things, to reach your goals

  • Decide. Think of something you want to do or work towards. ...

  • Write it down. Carefully. ...

  • Tell someone. Telling someone we know about our goals also seems to increase the likelihood that we will stick at them.

  • Break your goal down. ...

  • Plan your first step. ...

  • Keep going. ...

  • Celebrate.

arrogant tactics - follow your passion

Passion is what drives you to succeed

Passion is the fuel that inspires and drives people toward specific goals, no matter how unlikely or difficult they might be. It generates the enthusiasm needed to plow through the biggest obstacles and overcome the most intractable challenges. It inspires loyalty, teamwork, hard work, and, eventually, success

Web Traffic:

Let me tell you an uncomfortable truth about traffic quantity. It doesn’t matter what your traffic volume is. If you have no traffic, "Quality Traffic" there is no importance to that blog or website. 

arrogant tactics - web traffic

Update: August 2023

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