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  • Writer's pictureDany Goldraij

5 Email Marketing Tools Every Small Business Needs

Updated: Sep 13, 2023

How much time do you spend each day looking at marketing tools? If you are like me, I am sure you spend hours every week searching for new ways to improve your marketing skills. There are literally hundreds of free and paid tools out there to help us marketers get our message across. The problem is finding them. Most of these tools are either too complicated or don’t offer enough value.

Marketing Tools

I have compiled a list of some of the top tools to help you increase your sales, boost traffic and build brand awareness. These tools are not only useful for beginners, but also for seasoned professionals who want to take their marketing game to the next level.

Email Marketing Tools

How often do you send out emails to your customers or clients? If you don’t already have a system in place, then you should start now. The good thing is that email marketing tools are becoming easier to use every day.

Email marketing has become one of the most effective ways to reach potential customers. In fact, according to Hubspot, over 80% of consumers prefer receiving promotional messages via email.

email marketing tools

There are several reasons why email marketing is such a powerful tool. First, it allows you to communicate directly with your audience. Second, it helps you build relationships with your customers. And third, it gives you the opportunity to create personalized campaigns.

Email marketing is an effective way to communicate with customers and prospects. It’s also a great tool for building relationships with current clients. Here are five email marketing tools that will help you create better messages.


Mailchimp is a very popular choice for businesses that wish to send emails to customers. Their free version offers the same features as paid plans, plus unlimited subscribers and users. They provide a powerful tool called ‘autoresponder’ where you can create automated campaigns based on your customer data. In addition to these, Mailchimp provides useful tools such as segmentation, geo-targeting, and integration with various eCommerce platforms. MailChimp offers a free plan that allows you to send up to 2,000 emails per month. If you need more capacity, there are paid plans starting at $10/month.


AWeber is an old and very popular email marketing platform used by thousands of marketers worldwide. Their tools allow you to create professional newsletters, send automated follow-ups, track your results, and much more. They also provide great customer support if you ever get stuck along the way. If you're just starting out and need help getting started, they offer a free trial so you can test everything out before committing to any monthly payments. AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also sign up for quarterly or annual plans to save even more.

Constant Contact

Constant Contact is one of the largest and fastest-growing electronic mail marketing services in the world. It's also the easiest-to-use and beginner-friendly electronic mail advertising and marketing service.

They provide an array of useful tools and features that make it easier for businesses to market themselves through email. With a variety of plans ranging from $9 per month to $399 per month, they are priced accordingly. In addition to these plans, they also offer additional add-ons such as custom domain names, autoresponders, mobile apps, and more.

email marketing tools


Sendinblue is a complete SMTP/email marketing solution for small business owners. They're one of the fastest-growing email marketing platforms in Europe today. It is an incredibly easy-to-use tool with great features to help anyone get started with email marketing. Its drag-and-drop interface makes sending professional emails quick and easy.

Plus, Sendinblue includes user-friendly marketing automation tools that let you automate the process of creating awesome emails. Sendinblue provides a completely free email marketing service with unlimited contacts. Your free account allows you to send up to 300 emails each day, but all your messages will include their brand.


HubSpot is one of the most popular CRMs and email marketing platforms around HubSpot offers a free plan that includes a wide range of features and integrations. With a free account, you can send up to 2,000 emails per month and manage up to 500 contacts.

If you're interested in growing your business, then the paid plans offer plenty of additional features and functionality. For example, they provide automatic drip campaigns, advanced segmentation options, and detailed analytics reporting.

Both platforms offer similar features, such as autoresponders, segmentation, and analytics. They also both allow you to send bulk emails, track opens and clicks, and integrate with other apps.

How to End an Email

When ending an email, there are several common ways to do so depending on the level of formality and the content of the email. Here are some examples:

  1. Formal:

  • Sincerely,

  • Best regards,

  • Yours faithfully,

  1. Semi-formal:

  • Regards,

  • Kind regards,

  • Best wishes,

  1. Informal:

  • Thanks,

  • Take care,

  • Cheers,

  • All the best,

It's important to match the tone of the email and the relationship with the recipient when choosing a closing phrase.

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