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  • Dany Goldraij

Why should you hire small business consultants? What is a business consulting ?


You want to grow your business, but there are some problems or issues to success, are you looking for some "consulting for business" or Marketing Consulting, before doing that You need to be sure that you have a clear definition of What the problem is and what the result is that you want to get from that consultant. Also, you need to know: How they're gonna solve the problem, when they're going to solve the problem? How long is it going to take to do what it's gonna cost to get this problem solved?


Simple definition of Business Consultant


#1: A problem solver someone you hire to come in and take care of a problem or issue that you have. A business consultant can also put on training sessions and evaluate things within your business, but primarily they're a problem solver. They can also put on training sessions and evaluate things within your business, but primarily they're problem solvers. So when you have a particular issue, a problem to be solved, that's when you're gonna hire a consultant.





Now, Where should be used, find them and how should you engage them?

Let's start with the Y (why), the normally better at research and strategy, they're not emotionally wedded to your policy tricks, all your people and can reach tough calls they do require additional bandwidth and the potential for you to scale and they're, generally better at implementation, intention estimation than You are.


Where to find them: referrals, databases, blog sites, Google and discuss places, and what should you ask them to do? Define the whole roadmap for their date, including how they discontinue coming back to that later, search strategy, stress testing, not developing a strategy, but stress testing your approach.

Where do you find them? I didn't have any original recollects here, so I'm going to stick with the suggestions that we had for one of the articles, referrals database, Google and review areas, and what to ask to do. If you commit to a small business marketing consultant, they should define the whole roadmap, and by that, I specifically mean how they're going to start.


What to ask your small business marketing consultants to do


• Define the whole roadmap for their engagement including the exit

• Research

• Strategy stress-testing, but not development

• Capture or build the plan

• Scaled execution (from all when you are small to specialist as you grow) and QA for all

• Measurement and benchmarking

• Drive improvements, rather than respond to yours

• Own the exit


3 Keys to success as a Business Consultant



First big key to success: Focus

Something that's really hard as a new consultant, is saying no to potential business. However, if you want to be successful long-term, you need to identify what skills or services, or results you're going to focus on and then say no to everything else because all those other things are a distraction.

Second key to success: Experience

Simply going through courses, watching YouTube videos, and reading a bunch of books, does not qualify you to be a consultant. You need to have actual experience and you need to achieve the results that you're going to be delivering for your clients and customers. I know that's probably self-explanatory, but I just see so many new consultants who took a Facebook ads course, and then think they're an expert now.

You need some actual experience under your belt.


Third key to success


The third key to success is to emotionally divest yourself from the sales process. Essentially what this means, is when you're on a sales call, you're in, in-person sales meeting, you need to be completely apathetic to the outcome of that call or meeting. You have to not care whether or not you get the client. Now, this attitude doesn't mean that you don't care about the prospect, you don't care about the potential client, right?


That's not what I'm saying. What I'm saying is, when things don't work out, you don't want to be so emotionally invested in getting someone to say yes, that you force someone who's not a good fit for you, or worse, you get a bunch of notes in a row and then you totally get defeating and you're like.