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  • Dany Goldraij

What are the marketing tactics you must avoid?


Today any business owner understands the importance of having a strong presence. Making your business available to your potential customers is the first and foremost task for your marketing team.

You must choose good tactics, so try to avoid the following tactics :

  • Sell solutions, not products

Customers know that they have any kind of problems that they want someone to solve. Customers want to hear about how you are going to solve their problem, not about the services you provide, or who is using your product/solutions.


  • Talking about yourself

Getting to know your prospects and clients is important. You want to have a good relationship with them. They also want to learn about you. But this doesn’t mean you should spend the bulk of your time tooting your own horn.

Potential customers don’t care about you, your products or services. Customers or potential customers like to ask questions, they are ready to listen. They want to know how YOU SOLVE their problem or they care about is how you can help them.



  • Our product has these features…

Listing product features is not an effective strategy to capture the attention of a prospect. It bores them. Hoping a client will find a feature they need is grasping at straws. Better use of your time would be to do your research, understand what your customers’ needs are, and cater your pitch to address those needs.

  • Focusing on the product over the customer

Really nobody care, which processor or the material or the colors that the products were. When you present your products, present the benefits of the products, not its features.



  • Not monitoring your success

It’s important to monitor your success with each respective channel, it is important to ask questions, such as, how they heard about your business. For example, I am not doing “cold calls” anymore, because I found that it is a waste of time and the calls are an “excellent way” to anger customers and annoy them.



  • Being over-aggressive

Sometimes you will have to take “no” for an answer. Avoid being over-aggressive or laying it on too thick when trying to establish a relationship with your clients.



  • It’s company policy

No one wants to hear a sales rep say this, especially when you have a problem you are trying to solve. They (customers) care about getting good service.

  • It will cost between….

If you give a client a price range rather than a specific price, you know what is going to happen. They are going to want your product or service for the lower price.


Follow these good tactics



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