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Promote Your Content for Free: Top 5 Content Syndication Platforms

Updated: Sep 6

What is content syndication?

Content syndication is the process of distributing content across multiple platforms. This includes sharing your blog posts, videos, and images via social media channels, email newsletters, RSS feeds, and more. When done correctly, syndicating content helps increase exposure, leads, and sales.



Content Syndication Platforms

Here are some examples of companies that use content syndication to grow their businesses:

  • A local real estate agent syndicates his listings to online realty portals like Zillow and Trulia.

  • An eCommerce store shares product information on sites like Pinterest, Facebook, and Twitter.

  • A restaurant owner syndicates recipes to recipe aggregators like AllRecipes and Epicurious.


Content Syndication Platforms


A thoughtful syndication strategy can offer a wide variety of benefits and tools to businesses and busy content marketing professionals:


Quora is a social media platform that allows users to ask questions that can’t be answered with a simple Google search. Quora users create a profile that shares their professional experience and personal hobbies, which establish their authority on a given subject. Users can upvote answers, lending further credibility to the information they contain.


SlideShare is a platform designed to help thought leaders share their expertise with a wider audience. Purchased by LinkedIn in 2012, SlideShare is consistently within the top 100 most-visited sites in the world. Slideshare is a network of LinkedIn alliances that carries multi-disciplinary professional content. Users/viewers can upload demos and slides which inform and educate.


LinkedIn itself can be a highly useful content syndication and distribution platform. You can republish your blog posts as LinkedIn articles which will populate your connections’ news feeds. LinkedIn is ideal for B2B marketers because the platform is designed for business people.


Inbound.org is one of the most popular communities today. It focuses on topics like social media, blogging, email marketing, content marketing, and much more. This network allows members to ask questions, start conversations, and post links to articles and blog posts.

The site offers free membership to everyone, and it accepts submissions from anyone. However, there are some restrictions on what you can submit. For example, you cannot use images or videos in your submission. You must include text and links.


Mix When content discovery platform StumbleUpon closed its doors in 2018, it moved its services to Mix, a new content curation platform that allows users to create collections of related content and share them with other users. As with sites like Quora, users sign up for a Mix account and select topics they are interested in. Mix then serves up a queue of relevant articles in the form of article cards. Users can add articles to custom collections and share them with others in their network.


If you create infographics or other visual content, Pinterest is a useful platform. Compared with other content syndication solutions, Pinterest displays infographics the way they are meant to be seen – not cropped to fit a web template.


Content Syndication Platforms


Conclusion: Content syndication is one of the most effective ways to generate leads for your organization. With the rise of social media platforms like Twitter, LinkedIn, and Facebook, there is no shortage of places where people can find out about your brand. If you want to reach those potential customers, you need to make sure that your content gets seen.

By distributing your content across multiple sites, you can ensure that people see your content even if they aren’t specifically searching for what you offer.


The best part about content syndication is that it doesn’t require much effort on your part. You don’t need to write a single blog post or publish an eBook – you just need to distribute your content. This might seem like a lot of work, but once you start getting some traction, you’ll quickly realize how powerful content syndication really is.


Benefits Of Content Syndication

  • Backlinks: Receive Quality Links Back To Your Site

  • Domain Authority: Increased Website Authority

  • Website traffic: Increased Traffic

  • Increased Online Presence

Source & Credits

https://www.motivepr.co.uk/blog/content-syndication-pr-benefits

https://www.brafton.com/blog/distribution/14-content-syndication-networks-and-platforms-you-should-already-know/

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