New Source of Free Web Traffic
Updated: Jan 14
Google Creates a New Source of Traffic With Keen. A new and potentially powerful way to attract more site visitors. Google Keen proactively recommends content to users.
Keen is a machine learning app that actively promotes relevant web pages to users. Keen is poised to become a new source of referral traffic, which makes it worthy of investigation. Keen is a machine learning app that actively promotes relevant web pages to users. Keen is poised to become a new source of referral traffic, which makes it worthy of investigation.
Keen is a New Channel for Traffic
Keen represents a new opportunity to grow popularity and traffic.
The most powerful recommendation a website can receive is a recommendation from one friend to another.
The value of Keen to the web ecosystem is that it represents a new way for users to discover web content.
Keen actively searches and suggests relevant content to users.
A search engine is passive. It waits for someone to ask it a question. Keen is proactive.
Instead of passively suggesting content in response to search queries, Keen actively recommends content that people will enjoy.
This is far more than a Pinterest competitor. It’s a way to grow traffic and popularity.
Web publishers, search marketers and web stores may find it useful to look into Keen to see how it may fit into their marketing strategy.
Expand and explore For every keen you create, we use Google Search and the latest in machine learning to remain on the lookout for helpful content related to your interests. The more you save to a keen and organize it, the better the recommendations become. Even if you’re not an expert on a topic, you can start curating a keen and save a few interesting “gems” or links that you find helpful. These bits of content act like seeds and help keen discover more and more related content over time. You can also follow keens that others have created, discovering thousands of hand-curated lists from the community and getting alerts when new things are added.
Spend time on what you love Keen isn’t intended to be a place to spend endless hours browsing. Instead, it’s a home for your interests: a place to grow them, share them with loved ones and find things that will help in making this precious life count.
Some of my Keens:
Healthy Meals https://staykeen.com/keen/mwvambGWPKEA9VA4dxme
Music - Rock https://staykeen.com/keen/p14c3BI9HyK4v850n4eP
etc , etc
Each Keen, there are three tabs:
Gems which are where you save links, text, and tags. Like Pinterest boards
Explore section to find similar content to your tag.
Searches let you control the topics that will appear in your Keen. This is where machine learning comes in to recommend content.
Pro & Cons:
Very easy and simple navigation, basic and good design, and least with excellent "user-functionality".
Jonah Malin at Medium said " Traffic Results: if people don’t swarm to Keen, then the traffic and backlinking won’t matter. It’s not completely clear how you build an audience and there’s no data backing the power of their conversation rates."