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  • Dany Goldraij

How to choose the best E-Commerce products

E-commerce is huge, and getting bigger every year.

I wrote this article in January 2020, since March 2020 COVID-19 has driven offline businesses online — and driven consumers indoors. We know that a pandemic like this is having a profound impact on commerce. Lockdowns, social distancing and other public health measures are all impacting our ability to physically go to brick and mortar stores to shop. It’s changing consumer behavior in a way that experts predict will leave a deep effect that far supersedes the crisis.


Main factors to review the trends:

  • A new normal has emerged that businesses all over the world must face as a result of the current stay at home economy. More people are shopping online than ever before

  • e-commerce has been growing worldwide.

  • shopping habits will be permanently altered even after lockdown measures will be removed.

If you’ve been wondering when to get into e-commerce, the answer is now. !!!!!!!

How to choose a product to sell - Which product is the right one?

Choosing the right product is critical for any e-commerce business, and if you want to find the success you’re going to have to put the effort in. Although the e-commerce field is saturated, but people are still finding profitable niches where they can turn a profit.

I came to the conclusion that the right one, is the one that filling a need. This is my way to choose a product.

One problem is solved - type the product. what next?

The answer is find a niche. The niche must be large enough to make you profitable, but it must to be small enough that you can be a major player.


Niche specific does not mean one specific product, it means one specific type of product.

Found your Niche, GREAT , just remember why is so important to have one:

  • Easy Way to Build Trust with Consumers

  • You create Content for a Targeted Audience

  • Position Yourself as an Expert

A niche-specific product / store is a better idea than a product - general store. Being able to gain trust is incredibly important in eCommerce, as is being capable of creating targeted content for your audience and being seen as an expert in your field.



Second problem solved - find a niche. what next?

Probably the most important thing that I can tell you: Check trends.

You can check in Amazon or any other marketplace about volume and best seller products, but you must look over a period of time, this is a trend.

I'm using Google Trends (https://trends.google.com/), thanks to this tool , I have changed my niche and products to promote and sell.


Let's see what BIG COMPANIES are saying about "CHECK TRENDS).

"INVESTOPEDIA" ("https://www.investopedia.com/articles/technical/03/060303.asp")

" Learning how to identify the trend should be the first order of business for any student of technical analysis. Most investors, once invested in an uptrend, will stay there looking for any weakness in the ride up, which is the indicator needed to jump off and take the profit."

What Is Google Trends? https://www.wordstream.com/google-trends.

Google Trends is a search trends feature that shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time. Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume.


How to Use Search Trend Data for Marketing

WordStrem Agency said "Paying attention to online search trends, which are search terms that are popular in Google, can provide valuable insight.

You can also search Twitter trends the same way you use Google Trends for search trend information and topic ideas.

In conclusion: With these tips, you’ll be well prepared to find your perfect product. Good luck!!!!