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  • Dany Goldraij

Choosing awarded and valuable e-commerce products now, how?

Updated: Oct 13

E-commerce is huge, and getting bigger every year.

I wrote this article in January 2020, since March 2020 COVID-19 has driven offline businesses online — and driven consumers indoors. We know that a pandemic like this is having a profound impact on commerce. Lockdowns, social distancing, and other public health measures are all impacting our ability to physically go to brick-and-mortar stores to shop. It’s changing consumer behavior in a way that experts predict will leave a deep effect that far supersedes the crisis.


Main factors to review the trends:

  • A new normal has emerged that businesses all over the world must face as a result of the current stay-at-home economy. More people are shopping online than ever before

  • e-commerce has been growing worldwide.

  • shopping habits will be permanently altered even after lockdown measures will be removed.

If you’ve been wondering when to get into e-commerce, the answer is now. !!!!!!!

how to choose your ecommerce products
How to choose a product to sell - Which product is the right one?

Choosing the right product is critical for any e-commerce business, and if you want to find the success you’re going to have to put the effort in. Although the e-commerce field is saturated, people are still finding profitable niches where they can turn a profit.

I came to the conclusion that the right one, is the one that fills a need. This is my way to choose a product.

One problem is solved - type the product. what next?

The answer is to find a niche. The niche must be large enough to make you profitable, but it must be small enough that you can be a major player.

find a niche

Niche-specific does not mean one specific product, it means one specific type of product.

Found your Niche, GREAT, just remember why is so important to have one:

  • Easy Way to Build Trust with Consumers

  • You create Content for a Targeted Audience

  • Position Yourself as an Expert

A niche-specific product/store is a better idea than a product-general store. Being able to gain trust is incredibly important in eCommerce, as is being capable of creating targeted content for your audience and being seen as an expert in your field.



The second problem solved - find a niche. what next?

Probably the most important thing that I can tell you is: Check trends.

You can check in Amazon or any other marketplace about volume and best seller products, but you must look over a period of time, this is a trend.
I'm using Google Trends (https://trends.google.com/), thanks to this tool, I have changed my niche and products to promote and sell.


trends

Let's see what BIG COMPANIES are saying about "CHECK TRENDS).

"INVESTOPEDIA" ("https://www.investopedia.com/articles/technical/03/060303.asp")

" Learning how to identify the trend should be the first order of business for any student of technical analysis. Most investors, once invested in an uptrend, will stay there looking for any weakness in the ride up, which is the indicator needed to jump off and take the profit."

What Is Google Trends? https://www.wordstream.com/google-trends.


Google Trends is a search trend feature that shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time. Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume.


How to Use Search Trend Data for Marketing


WordStrem Agency said "Paying attention to online search trends, which are search terms that are popular in Google, can provide valuable insight.

You can also search Twitter trends the same way you use Google Trends to search trend information and topic ideas.

eCommerce key metrics


What is a KPI?

KPI stands for a key performance indicator. While a metric is any quantified measurement, a KPI is an important metric. These are the numbers that you track for growth.

While site visits may be important, orders could be your KPI. Usually, a handful of critically important numbers is how you’re being evaluated. These are your KPIs.As the owner of an eCommerce site, you might select four metrics from those below, and determine the KPIs for each of those metrics. If two of those metrics are performing at 90% of your KPI goal, and the other two metrics are performing at 100% of your KPI goal, your index would be .95.


In conclusion: With these tips, you’ll be well prepared to find your perfect product. Good luck!!!!






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