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  • Dany Goldraij

Challenges for tourism in Central & South America

Updated: Mar 26


How many tourists visit South America?


The biggest advantage of Central and North America, over South America, is its more developed infrastructure, especially air and ground. Improvements in transportation infrastructure are urgently needed. Public investment in infrastructure is vital, and I'm talking about airports, cruise ports and secondary airports."

The newspaper "Elobservador.cr" informed that "... For a country that aims to receive 4 million tourists by 2020, air terminals must expand their capacity and improve the capacity of internal services such as Immigration and Customs."

Fiestas en Sud America

According to the report prepared by the World Economic Forum, The Dominican Republic is the country that has made the most progress in the region (76 to 73), thanks to a global improvement in 11 aspects. Panama had the largest decline in the region (35 to 47), with falls in nine pillars, including the region with the largest drop inland infrastructure (40 to 53) because of reduced efficiency of land transport (40 to 46) and the inclusion of rail data in which it ranks low (98).

Daily Tip

What is Business Development for me?

To me is looking for new opportunities to build growth, looking for synergistic partnerships.

Business development is about creating opportunities! Marketing, establishing partnerships and relationship management are all tools for business development. It’s about discovering untapped markets that a company can serve.

What are the main concerns on Business Development for me?

Me and others, Business developers are asking themselves questions such as:

  • Where else can we discover customers that we currently serve?

  • What other verticals can our product/or service deliver its value to?

  • What changes got to be made to the product/service to unravel other target audience’s problems?

  • What needs do existing customers experience that the corporate also can solve with its core competencies?

What is necessary to do in Business Development for me?​

Develop your strategy, be clear what you want and how you are going to get it, do your current state assessment.

Set goals for what you want to achieve, define the work and timescales, plan and plan, measure progress.l

Present a clear proposal on the benefits to the client of your product or service.

Understanding your market/sector and the specific needs or problems faced within it.

What are the functions of the sales department?

The main function of sales is to sell directly to the customer. When developing a sales strategy, there are several important elements to consider. Firstly, it is important to determine whether your company can execute the plan independently, how much it will cost to execute, how long it will take to see results, whether or not you have the necessary resources, and how the results can be measured.

Conclusion:

Hence, business development is more about strategic thinking and sales and marketing are more about execution!

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